We brought Gluta-C closer to people who wanted to #ChooseToC glowing skin.
The Brief
Prior to the campaign, Gluta-C was seen as just another skin-lightening brand. Their products, however, could do so much more than that.
Gluta-C wanted to steer the conversation away from skin lightening and instead be seen as a gentle yet effective solution to various skin worries.
Our Solution
We chose to educate through the #ChooseToC campaign and let Gluta-C lead conversations about choosing the right skincare products. We had real-life users share their Gluta-C glow-ups, hosted valuable educational talks about skincare, and even had a huge on-ground and online celebration for the brand’s 16th year.
Interested to learn more about how we worked on this campaign? Let us know!