We let Cooks, a legacy brand, find their place in home kitchens once again
The Brief
Popular in the 90s, Cook’s by Vitarich took a step back to focus on their feeds business.
When they relaunched in 2022, they needed a campaign that would highlight their freshly frozen chicken, and earn them a spot in Filipino home kitchens once again.
Our Solution
We created a #CooksFreshEveryTime campaign to communicate the freshness of every Cook’s product. Our content educated, entertained, and inspired Filipino moms to choose the brand for their families.
Apart from regular content and consistent ads, we also hosted Cook’s Kitchen, an exclusive virtual cooking class where chefs taught chosen moms how to cook delicious and fresh meals for their families.
Interested to learn more about how we worked on this campaign? Let us know!