We made Amaia Land more relatable to house hunters on TikTok.
The Brief
Amaia Land saw the opportunity to be present on TikTok. They didn’t, however, know what kind of videos to produce yet.
The task for us was to produce multiple pieces of relatable content that weren’t just straightforward, hard-sell promotions of their available properties.
Our Solution
We did some research to understand what the potential homeowner community’s concerns were.
Though the insights that we gathered, we created educational videos that taught viewers valuable home-buying lessons: how to know if a property is right for them, what the financial considerations should be before making a purchase, and what lifestyle you’ll enjoy if you choose one of Amaia Land’s properties.
Interested to learn more about how we worked on this campaign? Let us know!