We communicated Brother’s many product benefits to diverse communities.
The Brief
Brother wanted to launch a digital campaign that would lead various communities to learn about what productivity solutions can do.
With each product catering to a different audience, our task was to effectively communicate to all of them.
Our Solution
We used a highly-targeted paid media strategy to connect with them.
After studying each product, we identified which market would most likely need each one and why.
Our ads then followed a comprehensive messaging matrix and appeared on platforms most relevant to multiple audiences– Instagram, Facebook, TikTok, and GDN.
Interested to learn more about how we worked on this campaign? Let us know!